Marketing

“We want the opportunity to be a major part of your business success story!”

DEFINITIONS

mar·ket·ing

[ märkəting ]

“Selling of products or services: the business activity of presenting products or services in such a way as to make them desirable”

We define target market as individuals with common needs of which we can serve, common characteristics we can identify, and common communication vehicles we can use to reach them.

Download our 2013 media kit!

THE OVERVIEW

The Creal Broadcasting Marketing Department stands ready to help businesses of all sizes effectively communicate their message to target demographics. The department assists partners in reaching their target to “get his or her foot in the door” with a potential new customer.

  • We help marketing partners identify markets and develop plans to reach those markets.
  • We support the target marketing goals of our partners by offering years of experience, using on-going research, disseminating information, and providing custom marketing tools and consultation to target specific demographics.
  • We have access to a great deal of information about various lifestyle tendencies to help partners build their knowledge of markets and their targets.
  • We serve as a resource for obtaining qualified information, leading to help marketing partners build their client base.
  • We help build a positive image for our marketing partners by getting their names into various aspects of the marketplace.

WHAT ARE OUR GOALS?

Our mission is to continue the development of marketing skills on behalf of our marketing partners, as to be recognized our peers in the industry, by our clients, related professionals and partners as consummate professionals, highly successful in the marketplace and an efficient, ethical provider of reliable service to our partners.

HOW CAN WE HELP?

With a broad reach to over 1.1 million persons residing within our broadcast area, Classic Country 98.7 WKDO reaches a daily mobile audience traveling the roads of south central Kentucky and parts of northern Tennessee. Heavily traveled I-75, I-64 and the new I-66 (also known as the Cumberland Parkway) offers a unique advantage for radio as a medium to reach potential customers well in advance of reaching their destination, thereby influencing purchasing decisions.

HOW DO WE DIFFER FROM THE REST?

Personalization sets us apart.  The Creal Broadcasting marketing department is always available as a resource for strategic planning; the development of customized ads and assistance with a variety of marketing choices.

Download our 2013 media kit!